PRO MEMBER CONSULTATION STEPS

• SITUATIONAL ASSESSMENT. Exploratory discussion to determine existing or planned business including, but not limited to: value proposition, niche market focus, customer profile, revenue objectives, and multiple sources of income.

• FIT FOR PURPOSE WEB ESTATE. Identify the commercial and branding elements of your web presence and the online marketing engagement system.

• FIT FOR PURPOSE MARKETING STRATEGY. Determine the right and effective marketing strategy to target prospects.

• EFFECTIVE MARKETING CAMPAIGN PLAN. Define the marketing campaigns and levels of activity to reach and sustain business income objectives.