DEVELOPING AN ONLINE MARKETING STRATEGY

Not only will you get honest feedback on your business but also recommendations on the most appropriate strategy, tools and actions to growing your business effectively online today.

CONSULTATION FOCUS AREAS

Research & Testing

Knowing the Target Prospects and Customers and testing Tailored Marketing Campaigns on the Right Platforms before Scaling to achieve Business Targets is Essential.

Marketing Strategy

Depending on the Business Model and Target Customers it is important to determine which Marketing Strategy is best to achieve Effective Profitable Results. Best fit discussion is required if considering Search Engine Optimization, Video Marketing, Social Media Marketing, Paid Advertising Campaigns, Email Marketing and other available Creative Marketing Strategies.

Marketing Systems

Engaging with your Target Audience effectively requires the right hosted and managed Web Estate. These could be Video Sales Pages, Blog Sites, Promotional Business Websites, Product Stores and Social Media Accounts.

Video Strategy

Video Marketing is an Industry Proven Strategy. This is know to produce exceptional results. Therefore determination of the best and most 'Fit for Purpose' Promotional Marketing Video Strategy is Essential.

Social Media Strategy

Another Important Industry Proven Strategy is Content Promotion on Social Media Networks. Given the reach of Social Media it is a Strategy that cannot be ignored. Therefore determination of the best and most 'Fit for Purpose' Social Media Marketing Strategy is Essential.

Campaign Management

Resources and expertise are needed to manage effective marketing campaigns, whether they are in paid advertising campaigns, web estate marketing systems, content creation and promotion and customer or prospect real time support and enquiry interaction.

Performance Reviews

Marketing Campaigns are living, breathing entities that usually have a lifespan and need continual assessment and when required, adjustment to achieve profitably business targets. This is a natural consideration given the evolution of online marketing technologies and strategies.

Outsourcing

Given the Nature of Online Marketing and Local and Global Resources available, an Essential Consideration whether now or in the future is to Outsource Marketing. This is a Proven, Often Used Strategy that Increases Profits by Reducing Costs and Increasing Sales utilising Third Party Solutions and Services.